Diesel
An iconic Italian brand, brought to the South African market under exclusive licence by International Colours. Diesel is the proof point for the partnerships we offer to other international brands looking to grow in South Africa.
An iconic name, locally distributed.
International Colours holds the exclusive South African distribution licence for Diesel, pairing one of the world's most recognisable lifestyle brands with our 23 years of South African distribution muscle.
The partnership shows what's possible when a global brand finds the right local partner: brand integrity preserved, distribution scaled, and the product placed in the hands of the right customer through the right channels.
Exclusive South African distribution licence
Lifestyle, accessories, and beyond
National distribution via the IC retailer network
Replicable for other international brands
Browse the Diesel SA collection.
Each catalogue opens in a new tab. Wholesale pricing unlocks when your stockist account is approved.
Diesel is the example. Yours could be next.
If you run a premium brand looking to enter or grow in South Africa, the partnership we built with Diesel is the template. Sales team, warehousing, retail relationships, marketing, handed to a single partner who knows how to make it land.